We are shaping the future of contact lens care in Europe by combining the ease of digital convenience with the trust of local opticians. Through our leading e-commerce platforms and extensive network of partner opticians, we offer contact lenses, expert advice, and recurring eye care — online, in-store, and everything in between.
What We Stand For
The mission
We drive and enhance every step of the contact lens journey within our ecosystem by fulfilling the needs for trust and convenience for the right price.
Our values
We put customers first, grow through strong partnerships and teamwork, and continuously raise the bar with innovative, data-driven solutions. With positivity, accountability, and adaptability, we create lasting impact and shared success.
Our promise
to you
We’re fully committed to giving you clear, comfortable vision – effortlessly and at fair prices. Find your perfect lenses with ease, get expert support when needed, and rely on fast delivery. We keep you on track with smart reminders and seamless service – online or in-store. Your eyes get the care they deserve, so you can focus on living life to the fullest.
5 countries
in focus
in focus
300
local partner opticians
local partner opticians
300.000
monthly visitors online & offline
monthly visitors online & offline
60.000
parcels shipped per month
parcels shipped per month
100
passionate team members
passionate team members
Our portfolio
The Vision Group portfolio includes the following brands, active across Switzerland, Belgium, the Netherlands, Germany, Italy, and beyond:
