Since June 2025, Vision Group Holding AG unites Vision Group Switzerland and LensOnline to form a European leader in contact lens retail. With strong digital expertise and a broad network of partner opticians, we serve our customers across Switzerland, Belgium, the Netherlands, Germany, Italy and beyond. Trusted brands like LensOnline, Lensvision and Discountlens ensure a seamless customer journey – online and in-store.
Our vision: Leading optimal experiences with contact lenses across Europe.
Who We Are
Simon Virlis
After studying Business Administration at the University of Zurich, Simon founded his own digital start-up, which he successfully sold to an international media company. He then took over the management of Business Development at the NZZ Media Group in Switzerland. Since entering the contact lens business in 2015, he has been driving growth across Europe as CEO and co-owner of the Vision Group. His focus areas are strategy, corporate development, and digital business models.
Alexandre Badoux
Alexandre successfully completed his Bachelor of Science in Hospitality Management at EHL (École hôtelière de Lausanne), Switzerland. After positions abroad (including Kenya), he played a key role in the success of Farmy, a Swiss online farm shop, as Chief Operating Officer. Since August 2021, he has been Chief Operating Officer at Vision Group and is responsible for the areas of logistics and customer support.
Bert Boon
Bert founded LensOnline in 2004 and gradually developed the business into one of the first hybrid models in the optical industry by combining online sales with a network of local opticians. As CEO for over 21 years, he played a key role in building the company into a leading player in Belgium and the Netherlands. In his role at Vision Group, Bert focuses on identifying and developing new business opportunities and leading innovative ventures.
Michael Kocheisen
Michael studied at ETH Zurich, earning a Ph.D. in Engineering Sciences. He spent 18 years in the United States, holding senior positions in software development at various large and start-up companies. In Switzerland, he worked as CIO/CTO at Scout24/Swiss Marketplace Group, served as a product innovation consultant at INNOArchitects, and led the Service Innovation Organization at Swisscom. At Vision Group, Michael leads the technological transformation and oversees all aspects of product innovation and IT infrastructure.
Nico Bondroit
Nico has a Master of Applied Economics from the University of Ghent. Since then he worked in the finance department of a major retailer for 16 years, climbing up to director-level. Nico joined LensOnline in 2020 as Chief Financial Officer. Within Vision Group, Nico has taken up the role of Chief Financial Officer for the whole business.
Pascal Sabbe
Pascal has a Master of Science and has worked at the crossroads of business, digital and marketing for the past 26 years. He joined LensOnline in 2022 as Chief Digital and Marketing Officer. At Vision Group, Pascal is responsible for leading the international marketing team and driving the group’s international marketing initiatives.
A look behind the scenes
We foster an open, transparent, and forward-thinking culture where freedom and creativity drive great work. By investing in personal growth, we empower our people to make a lasting impact.
From vibrant offices to our automated warehouse, everything we build reflects teamwork, innovation, and a passion for excellent service.
